We can't force others to be our friends, nor can we deliberately ask others to be our friends.
我们不能强迫别人做我们的朋友，也不能刻意要求别人做我们的朋友。
Instead, we should use our strengths to influence each other and make them notice our presence.
相反，我们应该利用自己的优势去影响对方，让对方注意到我们的存在。
Then, the same goes for marketing.
然后，营销也是一样。
First of all, we need to target at customer groups, understand their psychological needs, interests, market development trends, understand what competitors are doing, what are doing well, what are not doing well, what are not doing well, and so on, and further integrate and refine a highlight, but there is no in the market.
首先需要针对客户群体，了解他们的心理需求、兴趣爱好，了解市场发展趋势，了解竞争对手在做什么，做得好的有哪些，做得不好的有哪些，做得不好的有哪些等等，进一步整合提炼出一个亮点，只是市场上没有。
More importantly, this highlight is relevant to the customer, allowing consumers to pay attention to the brand and make purchases.
更重要的是，这个亮点与客户有关，让消费者关注品牌，进行购买。
As they say, birds of a feather flock together.
正如人们常说的，物以类聚，人以群分。
In essence, marketing is the same.
本质上，营销是一样的。
For example, plate brand positioning is classic.
比如板材品牌定位就是经典。
Then, our target customer base should be a group of middle-aged successful people who like classical elements, rather than a group of free and active young people.
那么，我们的目标客户群应该是一群喜欢古典元素的中年成功人士，而不是一群自由活跃的年轻人。
The right way, what brand, what kind of people to sell to.
正确的方式，什么品牌，应该卖给什么样的人。
It is important that we know what our target customers want, or what they want in the future, and tap into the potential to suit their needs.
重要的是，我们应该知道目标客户想要什么，或者他们未来想要什么，挖掘出适合他们需求的潜力。
